01Wine Industry Advisor, SevenFifty Daily·
Wine directors plan holiday lists around familiar, approachable bottles and selective trade-ups
- Six wine directors from across the US told SevenFifty Daily how to prepare inventory and guest expectations for the holiday season.
- Directors report guests trading up one price tier, with Champagne costs rising so accessible houses like Roederer and Billecart-Salmon are favoured.
- Directors say holiday guests want familiar wines and approachable options, while large-format bottles tend to boost sales for bigger parties.