01
Collectible tequila market surges on auction record and investment interest
- Clase Azul Dia de Muertos bottle sold for US$35,000 at Sotheby's, becoming most expensive tequila ever auctioned.
- Global tequila market valued at US$12.6bn, projected to reach US$21.6bn by 2033 with 9% growth.
- WineFi launched premium tequila investment fund of 50 barrels, citing historic returns of 15-35% for comparable aged assets.
- Younger consumers driving demand for premium and super-premium tequila, with whisky drinkers increasingly switching to agave spirits.
- Extra Añejo tequila requires minimum three years maturation; supply remains constrained by regulation and agricultural timelines.