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Bird in Hand expands cool-climate operation from Adelaide Hills to Tasmania
- Bird in Hand, founded by Andrew and Susie Nugent in Adelaide Hills in 1997, is opening its first operation outside South Australia in Tasmania's Tamar Valley with a 10-hectare vineyard.
- UK premium wine exports above £7.50 per litre are up 15% while cheap commodity wine declines, creating opportunity for Bird in Hand's terroir-focused positioning.
- Tasmania's maritime climate and slower ripening season produce Chardonnay and Pinot Noir comparable to cool-climate Burgundy, positioning the region as a centre for premium Australian wine.
- Bird in Hand is expanding hospitality internationally, including a new restaurant at Claridge's in London this summer and partnerships with venues in New York and collaborations with figures including Victoria Beckham.
- The expansion reflects global demand for authentic, premium cool-climate wine as drinkers shift away from commodity products, but the winery will only pursue projects meeting its quality standards.