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Joel Gott releases electrolyte-spiked wine spritz to court younger drinkers
- Trinchero Family Wine and Spirits, the third-largest US wine supplier, launched Sauvy B on 15 July through Target, Walmart and Total Wine & More at US$13.99 per four-pack.
- Sauvy B is a 4.5% ABV canned spritz blending 9% California Sauvignon Blanc with sparkling water and pink Himalayan salt electrolytes, at roughly 100 calories per 355ml can.
- Founder Joel Gott positioned the product as a recruitment tool for younger, wellness-oriented drinkers rather than existing wine consumers, aiming to embed wine terminology in their everyday vocabulary.
- The 4.5% ABV electrolyte format now appears standard across functional RTDs, with competitor launches including Stateside Brands' Super Lyte vodka and Svedka's Vodka Water, signalling a market-wide shift.
- Wine-based RTDs have ceded share to spirit-based canned formats with younger drinkers; electrolytes and low-calorie positioning aim to close that gap alongside planned pineapple and watermelon extensions through January 2027.