01
Joel Gott releases electrolyte-infused Sauvignon Blanc spritz for younger drinkers
- Trinchero Family Wine and Spirits, the third-largest US wine supplier, launched Sauvy B on 15 July through Target, Walmart and Total Wine & More at US$13.99 per four-pack.
- The 4.5% ABV canned spritz blends 9% California Sauvignon Blanc with sparkling water and pink Himalayan salt electrolytes, yielding roughly 100 calories per 355ml can.
- Joel Gott and wife Sarah Gott positioned Sauvy B as a recruitment tool for younger drinkers rather than existing wine consumers, aiming to embed 'wine' in their everyday vocabulary.
- Spirit-based RTDs have outpaced wine-based formats among younger drinkers; electrolytes and low-calorie claims now join established functional positioning on wine-adjacent packaging.
- National rollout continues through January 2027 with planned pineapple and watermelon extensions, signalling a standard forming around 4.5% ABV for functional RTDs.