01VinePair·
Anheuser-Busch vaults to sixth in wine via BeatBox acquisition
- Anheuser-Busch InBev paid $490 million for an 85 percent stake in BeatBox in February 2026, acquiring the 11.1 percent ABV wine-based drink launched in 2011.
- BeatBox sales surged 30 percent year-over-year in the 52 weeks through mid-April 2026, with its Cherry Limeade flavor outselling Bud Light Lime-a-Rita in dollar volume.
- The acquisition alone lifted ABI into sixth place among all US wine marketers with seven million cases in 2025, though the brewer had abandoned wine investments twice before, discontinuing Dewey Stevens in 1987 and Babe Wine in 2023.
- Wine-based cocktails surged to 18 million cases in 2025, with BeatBox accounting for roughly 40 percent of the category, whose growth offset broader wine sales declines.
Reported byVinePair