01VinePair·
Anheuser-Busch becomes top wine seller via BeatBox acquisition
- Anheuser-Busch InBev acquired 85 percent of BeatBox, the wine-based cocktail brand, for $490 million in February 2026, nine months after entering talks.
- BeatBox sales surged 30 percent year-over-year through April 2026, with Cherry Limeade outselling Bud Light Lime-a-Rita in dollar volume.
- The acquisition alone lifted ABI into sixth place among US wine marketers with seven million cases in 2025, though wine-based cocktails as a category grew to 18 million cases.
- ABI's prior wine bets failed: it discontinued Dewey Stevens wine coolers after one year in 1987 and discontinued canned Babe Wine in 2023 despite major investment.
- BeatBox now accounts for roughly 40 percent of all wine-based cocktail sales tracked by Impact Databank, positioning it as category leader ahead of Sazerac-owned BuzzBallz.
Reported byVinePair