01VinePair·
Anheuser-Busch becomes top-six wine seller via BeatBox acquisition
- Anheuser-Busch InBev paid $490 million for an 85 percent stake in BeatBox in February 2026, nearly 40 years after its failed Dewey Stevens wine cooler launch.
- BeatBox, an 11.1 percent ABV wine-based drink launched in 2011, catapulted ABI to sixth place among US wine marketers with seven million cases in 2025.
- The brand surged 30 percent in dollars and volume in the 52 weeks through mid-April 2026, with Cherry Limeade now outselling Bud Light Lime-a-Rita.
- Wine-based cocktails grew to 18 million cases in 2026, with BeatBox commanding roughly 40 percent of the segment and offsetting broader wine category declines.
- ABI's prior wine ventures, Dewey Stevens and Babe Wine, both failed; BeatBox shows early signs of avoiding that fate through the brewer's distribution and sales infrastructure.
Reported byVinePair