01VinePair·
Anheuser-Busch becomes top wine marketer via BeatBox acquisition
- Anheuser-Busch InBev acquired 85 percent of BeatBox wine-based drinks for $490 million in February 2026, nine months after talks began in November 2025.
- BeatBox's growth catapulted ABI into sixth place among all US wine marketers, with seven million cases sold in 2025, accounting for roughly 40 percent of wine-based cocktails.
- In the 52 weeks through mid-April 2026, BeatBox grew around 30 percent in dollars and volume year-on-year; its Cherry Limeade flavor outsold Bud Light Lime-a-Rita.
- ABI's prior wine ventures, including Dewey Stevens (1986) and Babe Wine (acquired 2018, discontinued 2023), both failed to gain traction before discontinuation.
- BeatBox's success positions ABI to compete with Sazerac-owned BuzzBallz in a segment that reached 18 million cases in 2025, even as traditional wine sales declined.
Reported byVinePair