01Decanter·
Texas High Plains growers struggle as wineries cut grape purchases
- Texas wineries saw explosive sales from 2020 to early 2023, then demand softened and inventories backed up, leaving High Plains growers with unsold fruit.
- Growers including Katy Jane Seaton at Farmhouse Vineyards now tier vineyard care by contract status, reserving premium farming for committed buyers only.
- Multi-year contracts have become rare; some wineries wait until harvest to buy cheaper fruit on the spot market, forcing growers to plan without certainty.
- Producers like Connor Wilmeth at Lahey Vineyards and Kim McPherson of McPherson Cellars are seeking East Coast buyers to reduce dependence on local Hill Country wineries.
- Veteran growers including Jet Wilmeth and Neal Newsom are considering retirement or reduced operations, threatening continuity of benchmark vineyard sites.
Reported byDecanter