01Decanter·
Texas High Plains grape growers face market pressure as local demand softens
- Texas wineries saw sales surge during the pandemic, then inventories backed up as consumer demand softened from 2023 onward, leaving growers with unsold fruit.
- Akhil Reddy of Reddy Vineyards (162 hectares, 38 varieties near Brownfield) and Katy Jane Seaton of Farmhouse Vineyards report wineries now avoid multi-year contracts, wait for harvest spot-market deals, and buy only contracted fruit.
- Growers respond by cutting care on uncontracted blocks to bare maintenance; fully contracted acreage receives premium farming, creating two-tier economics on the same property.
- Connor Wilmeth, vineyard manager at Lahey Vineyards (405 hectares), is now selling Texas grapes to East Coast buyers to offset local softness and leverage shorter freight routes versus California.
- Veteran growers including Jet Wilmeth and Andy Timmons are reducing acreage or retiring; Neal Newsom (benchmark grower for decades) seeks a working partner to sustain his vineyard through succession.
Reported byDecanter