01SevenFifty Daily·
Federal THC limit crushes hemp-drink retail surge across US states
- THC-infused beverage sales rose 135 percent to $239 million in the year to April 2026, driven by retailer adoption in Massachusetts, Minnesota, Georgia, and Tennessee.
- Massachusetts retailer Art Nergaryan saw revenue jump 25 to 35 percent after stocking hemp drinks, but state regulators banned them from wine and liquor stores in May 2024.
- Congress included a provision in November 2025 legislation to limit total hemp THC to 0.3 milligrams per container, effective November 12, 2026, which effectively bans all THC-infused beverages.
- The market operates in a legal gray area: federal law prohibits hemp-beverage sales under the Food, Drug, and Cosmetic Act, while state rules vary wildly from embrace to outright ban.
- Diana Eberlein, chair of the Coalition for Adult Beverage Alternatives, says the patchwork of state rules without federal clarity blocks industry growth and legitimacy.
Reported bySevenFifty Daily