01SevenFifty Daily·
Federal THC limit ban upends booming hemp beverage retail market
- Congress passed legislation in November 2025 limiting THC to 0.4 milligrams per container, effective November 12, 2026, effectively banning hemp-derived THC beverages nationwide.
- Massachusetts retailers like Art Nergaryan saw sales jump 25-35 percent after stocking THC drinks, then collapse overnight when state regulators banned them from wine and liquor stores in May 2024.
- THC-infused beverage retail sales surged 135 percent in the 52 weeks prior to April 2026, reaching $239 million, with the total potential market valued between $9.9 billion and $14.9 billion.
- Diana Eberlein, chair of the Coalition for Adult Beverage Alternatives, says the patchwork of state laws without federal guidance makes industry legitimacy and growth impossible.
Reported bySevenFifty Daily