01SevenFifty Daily·
Federal THC limit and state bans upend Massachusetts hemp beverage retailers
- Art Nergaryan, owner of Art's Specialties wine shops in Massachusetts, saw sales jump 25-35 percent after stocking THC-infused beverages, then dropped overnight when state regulators banned them from wine and liquor stores in May 2024.
- U.S. THC-infused beverage retail sales grew 135 percent to $239 million in the 52 weeks prior to April 2026, with Whitney Economics valuing the total potential market at $9.9-14.9 billion.
- Congress passed legislation in November 2025 setting a federal THC limit of 0.4 milligrams per container, effective November 12, 2026, with enforcement by December 11, 2026, which effectively bans hemp-derived THC drinks nationwide.
- States regulate hemp beverages inconsistently: Minnesota, Georgia, and Tennessee permit them; California, Washington, and Vermont restrict or ban them outside cannabis-licensed systems.
- The FDA declared interstate hemp beverage sales unlawful under federal law in December 2018, creating a legal gray area in which most brands operate despite federal prohibition.
Reported bySevenFifty Daily