01SevenFifty Daily·
Federal THC cap stalls booming hemp-drink retail sector across US states
- Massachusetts retailer Art Nergaryan saw sales jump 25-35 percent after stocking THC-infused drinks in 2024, then collapse when state regulators banned them from wine stores in May 2024.
- The US hemp-beverage market grew 135 percent in the 52 weeks to April 2026, reaching $239 million in retail sales, with Whitney Economics projecting total potential at $9.9-14.9 billion.
- Congress passed legislation in November 2025 capping THC at 0.4 milligrams per beverage container, effective 12 November 2026, effectively banning hemp-derived THC drinks nationwide despite FDA ambiguity since 2018.
- State rules conflict sharply: Minnesota, Georgia, and Tennessee permit hemp beverages; California, Washington, and Vermont restrict them; the FDA deems interstate sales of THC drinks unlawful federally, leaving retailers and manufacturers in legal limbo.
- Diana Eberlein, chair of the Coalition for Adult Beverage Alternatives, says the patchwork of state laws without federal clarity has blocked industry legitimacy; a consistent federal framework is needed.
Reported bySevenFifty Daily