01The Wine Economist·
Costco stocks boutique wines as producers struggle to sell
- Costco, the largest US wine retailer, recently stocked boutique producer wines alongside its Kirkland Signature label, capitalizing on widespread industry surplus.
- Costco maintains only 100-120 wines in rotating inventory at any time, relying on limited selection and frequent turnover to drive traffic and sales.
- Kirkland Signature wines, produced in small lots by contracted winemakers since 2003, mirror the British supermarket house-brand model rather than the American brand-driven system.
Reported byThe Wine Economist