01SevenFifty Daily·
Cruise lines become experiential sales channel for US wineries
- Cooper's Hawk Winery & Restaurant chartered Virgin Voyages' Valiant Lady for wine club members in 2024, integrating their wines across bars and restaurants; the sailing sold out and 30 percent of members signed up for a February 2027 follow-up cruise.
- Four Feathers Wine Services developed a Columbia Valley brut for Holland America's fleet, launched fleetwide in 2024 and now the most-served adult beverage across their ships, representing significant revenue for Four Feathers' sparkling wine sector.
- Eleven Eleven Wines hosted 60 guests on Scenic Eclipse II's seven-day Mediterranean sailing and achieved a 33 percent conversion rate of non-wine club passengers to repeat buyers, with two referrals to the winery.