01SevenFifty Daily·
Cruise lines emerge as sales and loyalty channel for US wineries
- Cooper's Hawk Winery & Restaurant chartered Virgin Voyages' Valiant Lady for a four-night Caribbean cruise, integrating their wines across bars and restaurants; the sailing sold out and 30 percent of members signed up for a second cruise in February 2027.
- Holland America partnered with Four Feathers Wine Services to develop a custom brut using Columbia Valley fruit; launched fleetwide in 2024, it became the most-served adult beverage across the cruise line's fleet.
- Eleven Eleven Wines, a Napa boutique, hosted 60 guests on a seven-day Mediterranean sailing aboard Scenic Eclipse II and achieved a 33 percent conversion rate among non-wine club passengers, with winery visits and club memberships as primary value metrics.